The Annuitas Group's
Lead Generation practice area is designed to deliver viable buying opportunities to your sales force over time. Our process
includes customer profiling, prospect database procurement, campaign development and helping companies to develop customer lead qualification criteria. Leads generated through this process contain immediate actionable information on the prospect, indicating their present or
near future need for your products or services and their interest in having a sales representative call to set up an appointment.
Our lead generation tools add the automation to your marketing system that obtain quality leads and help you follow
up with the best possible lead tracking solutions.
The Annuitas Group's Lead
Management practice area helps companies where a prospect's consultative interaction with a sales person plays a key part
in selling products or services. The process consists of three components: Process Audit & Gap Discovery, Lead Management
Recommendations, and Implementation/Automation. When complete, our Lead Management Process provides companies with
a proper Lead Management Process (managed independently of the sales force) that not only allows companies to maximize the
leads they generate, but helps them measure the effectiveness of their marketing efforts. Our Lead Management Process includes
a central source for incoming leads, a centralized marketing database, automatic fulfillment of any requested information,
automated routing of "sales-ready" leads, nurturing of all "non sales-ready leads", and a “closed
loop” process to confirm sales is following up on leads.
The Annuitas Group serves as a Certified Reselling Partner of Vtrenz, the leading
on-demand solution for optimal automation of your marketing system. Vtrenz enables direct marketing professionals to develop a dynamic, repeatable and measurable sales lead generation process
which increases response rates, accelerates sales opportunities, and provides clear visibility into your marketing and lead
management initiatives. Pairing The Annuitas Group's customer relationship marketing expertise with Vtrenz' lead generation tools and lead tracking solutions results in automation for your marketing system that delivers real results. Learn more about how The Annuitas Group and Vtrenz
can improve your marketing effectiveness, and Download the free white-paper "Winning Customers for Life."
Marketing List Research & Procurement |
The most important part
of any direct response campaign is the list. Yet, far too many marketing and lead management executives spend way too
much time tweaking graphics, and word-smithing copy while spending only a fraction of their time on the actual list selection
and its customer lead qualification criteria. Whether your marketing and lead management plan includes email, telemarketing
or direct mail, quality list selection is the single most important element in determining the profitability of your sales
lead generation program. The Annuitas Group brings over a decade of expertise in helping its clients with list research,
selection and procurement services. With over 50,000 different lists available, and the knowledge of how to determine good
lists from bad, The Annuitas Group can help find the best list options quickly, accurately and cost effectively. Learn
more about how proper list selection can be one of your most effective lead generation tools.
Our Marketing Effectiveness practice area allows us to help companies increase their marketing efficiency
by helping them to improve their marketing business processes. Using customer relationship marketing principles as a guide,
we work with our clients to assess their current practices, review existing resources, revise or create marketing objectives
and develop business process and strategies to reach those objectives. Then, we ensure success by proactively working with
our clients to make sure that the solutions are implemented. By acting as a central point for bringing together internal and
external resources to strategize AND execute, we are able to achieve the desired results for our clients.
