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Lead Management Testimonials


"Before, we would spend thousands of dollars to launch a program and not know the effectiveness of our campaigns. Today, thanks to The Annuitas Group, we can monitor success and performance of our campaigns. This is especially important as we move forward with marketing that provides us the most 'bang for the buck." -- Raeanne Thompson, Marketing Services Vice President, USA Financial

"Our sales force receives leads that are much better qualified with specific sales data. We’ve realized significant increases in sales follow up on qualified leads, and we've increased our ability to rank marketing activities based on ROI." -- Becky Billinghurst, Senior Manager, Customer Information, Herman Miller

"Introducing Lead Management to our company was a major shift in the way business had been done for more than 70 years. The Annuitas Group introduced Lead Management, Marketing Automation, and CRM integration and directed the entire implementation within the year. The results: adoption of the recommended changes, synergy between organizations, and more importantly, acceptance that change is a revolving door. I do not hesitate to recommend The Annuitas Group as your Lead Management consultant." -- Lizbeth Tommy, Strategic Marketing, Dematic Corporation

"Before implementing our marketing automation system, I was our company’s biggest skeptic with regard to the Annuitas Group, and the value they would provide. Now, looking back, I can honestly say that I would never have implemented marketing automation without The Annuitas Group. Their ability to understand our business, build lead management best practices, and put it all into action via the marketing automation application was beyond what I expected. Within just a few months, because of the qualification and routing process the Annuitas Group created, our sales team was receiving highly qualified leads, something we had never had before." -- Lauri Beck, President, Insurance Network America

The Annuitas Group helps clients improve their return on investment (ROI) on their marketing and sales efforts by analyzing, recommending, developing, and implementing process-based marketing solutions that increase efficiencies in demand generation (also known as lead generation) and closed-loop lead management. We have the expertise and experience to help clients achieve greater marketing and sales efficiency through effective lead management process consulting, marketing automation consulting and demand generation consulting programs, as well as campaign management and execution services. Our services are complemented by our partnership with Silverpop (formerly Vtrenz), the leading provider of integrated, on-demand marketing automation solutions.

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